This release is built around iconic character storytelling and collector appeal, featuring a hero + villain lineup drawn from the journey to the Lonely Mountain. The wave includes fan-favorite figures such as Bilbo Baggins, Gandalf the Grey, Thorin Oakenshield, Goblin King, and Azog the Defiler, alongside a rare Radagast the Brown Chase.

Below youll find line details, a link to product images, banners, and the full solicitation, with allocation details attached.

Key Reminder: As with all Squaroes releases, this is a oneanddone, serialized run. Each character is individually serialnumbered, with no reprints and no restocks. Once theyre gone, theyre gone! Please help educate retailers on this urgency, as its still frequently missed.

FEATURES
A globally iconic IP with lasting impact: The Hobbit and the broader Middleearth universe remain one of the most influential fantasy properties of all time, with multi-generational appeal that continues to resonate across collectors, fans, and gifting audiences worldwide.
Renewed visibility drives fresh demand: With newly announced projects like The Hunt for Gollum, Middleearth is returning to the spotlight, reigniting fan engagement and bringing new energy into the category.
Character lineup drives full-set purchasing: A strong mix of heroes and villains encourages completion buying, increasing basket size and repeat purchases at retail.
Fully printed collectible box with secure closure
Made in Germany from 78% renewable resources
Deck box holds up to 100 double-sleeved or 120 single-sleeved trading cards